Why Social Media is Beneficial for Hotels

by Arielle Sanchez
By now, hoteliers have heard about the importance of social media and the fact that they should be using it as part of their online marketing efforts. What may not be clear, however, is WHY exactly it is important. To many, the first thought that comes to mind is “Isn’t social media just a way to keep in touch with family and old friends? How could that possibly be beneficial f ...Read the full article