Retargeting is successful. No one is arguing that. The .70 percent click-through rates generated by retargeted ads outdo the meager industry average of .07 percent. But the cookies that make much of this retargeting possible have severe limitations. They are a product of the mid-’90s, when we only had one device (a desktop PC) and one browser, and they have an average life of about three days.Read the full article
Tech Talk with LiveIntent: Pixels or People? The Evolution of CRM Retargeting
In a rapid-fire five minute presentation, hear LiveIntent's solution for brands and agencies embracing programmatic advertising.
Kyle Brown, vp of engineering, LiveIntent