Meeker Report: Mobile Advertising Spend Falls Far Short Of Consumer Habits

by Ginny Marvin
When Mary Meeker, partner at Kleiner Perkins Caufield Byers, released her annual Internet Trends Report released this week there weren't many surprises. However, one of the slides called out the gap in advertiser spending on mobile relative to the time users spend consuming media on mobile devices and the enormous opportunity mobile still presents.Read the full article