More Than Burritos: Chipotle’s Creativity Shines in Content Marketing

by Dawn Papandrea
If you’ve eaten at Chipotle lately, you might have enjoyed a short story from Jonathan Safran Foer or Toni Morrison printed on their cups or bags. This author series has garnered lots of media buzz and consumer engagement, once again proving that Chipotle is not afraid to experiment with a variety of content marketing flavors.Read the full article

The Scarecrow

Watch "The Scarecrow," the companion film for Chipotle's new app-based game. Then download the free app at and join the quest for wholesome, sustainable food. The song "Pure Imagination" performed by Grammy Award®--winning artist Fiona Apple, is available for download on iTunes.

Farmed and Dangerous Official Trailer

A Chipotle original series that explores the outrageously twisted world of industrial agriculture. Premieres Feb. 17 on Hulu.