Tumblr’s mobile-first pitch for brand ad dollars

by John Mcdermott
Tumblr recently reached its mobile tipping point: For the first time in the company’s history, the site’s mobile traffic exceeded its desktop traffic. With more than 25 million mobile U.S. unique visitors in April and 23 million on desktop, Tumblr is officially a predominantly mobile platform. The question now is how this will affect the company’s fledgling ads business.Read the full article