WhatsApp emerges as big share driver for publishers

by Ricardo Bilton
Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril. FTW, USA Today’s viral sports site, offers a good case study for the platform’s potential for publishers. Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares ...Read the full article