A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

by Michele Linn
As CMI’s fearless leader Joe Pulizzi mentioned in our newsletter this week, the CMI team set aside an hour of its most recent staff meeting to brainstorm some outside-the-box ideas for strengthening our content marketing strategy and our overall business — a concept called the “10 Percent.” As Joe explains: Both Robert Rose and I had the pleasure of interviewing Coca-Cola’s ...Read the full article