Exclusive: Todd Crawford Talks About the History of Performance Marketing

by Pace Lattin

Todd Crawford of Impact Radius

Ever wondered how the performance marketing industry got to where it is today? Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the first of three parts, discover how Todd got started in the industry and how it has changed over the years, as well as what's involved in starting a major marketing company, how affiliate marketing became so powerful and why it had a rocky start, and the key differences between online and offline marketing.

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