A Content Marketer's Guide to Data Scraping

Posted by MatthewBarby As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren't focusing on it.Read the full article

SEO Tools Plugin for Excel [Tutorial]

I've taken a deeper look at a really handy tool that I use on a daily basis - a free plugin for Microsoft Excal called SEO tools (developed by Neils Bosma - http://nielsbosma.se/projects/seotools/). The plugin cn be used for all sorts of website analysis, especially when it comes to SEO. I walk you through how you can do just that - you will see how to conduct a link analysis of your website directly within Excel as well as an on-page SEO audit. You can view the full article here: http://findmyblogway.com/seo-tools-excel-plugin-tutorial/.

Screaming Frog SEO Spider Tutorial

Within this video I take a deeper look at Screaming Frog's SEO Spider tool. Within the tutorial you will learn: - How to set up the SEO Spider to only crawl HTML webpages. - How to identify broken internal links. - How to carry out an on-page SEO audit of your website. - Find pages with high levels of outbound links. - Identify webpages with thin content. - How to use the advanced exporting features. - Finding broken links that can be used for broken link building. You can check out the full post at http://findmyblogway.com/screaming-frog-seo-spider/ and also enter for the chance to win a full Screaming Frog SEO Spider license!