How to be Influential: Cialdini’s 6 Principles of Influence and How they Apply to Marketing

by Steve Toth
Dr. Robert Cialdini studied “influence professions” such as doctors, lawyers, teachers and police officers. More specifically he studied how they were trained to persuade and influence people. He discovered 6 universal principles of influence that applied to all professions. The tactics people use to influence others are virtually infinite, but they all boil down to these six ...Read the full article

The Wyse In 5: The 6 Universal Principles Of Influence

In today's #WyseIn5 Steve discusses Dr. Robert Cialdini's Principles of Interest and how to apply them to Internet Marketing and your day to day life.