Marin Software Buys Self-Serve Retargeting Platform Perfect Audience

by Ginny Marvin
Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising functions while strengthenin ...Read the full article