The Rigged Search Game

SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an appealing idea. The promise of the internet was that the old power structures would be swept aside, the playing field would be made level again, and those who played the smartest game would prosper.Read the full article

SEO Competitive Research Tool

from http://www.seobook.com learn how to find out what keywords are the most valuable keywords driving traffic to competing websites.


SEO Book Keyword List Comparison Tool

Online SEO tool which makes it easy to compare up to 10 keyword lists against each other. This can be used to help determine the quality of a keyword source, to pool data into a handy unified list, or to help understand the overlap in keyword strategy from competing sites when using competitive research tools.


SEO Toolbar

Free at http://tools.seobook.com/seo-toolbar/ ... here is a video walkthrough of the SEO Toolbar.


Google Rank Checker Tool

from http://www.seobook.com Video offering free tips on how to check your rankings in Google and other major search engines.


Top Paying AdSense Keyword Lists

from http://www.seobook.com Learn how to create a list of high value keywords based on information from search engines like Google and Microsoft.


SEO Link Building 101

from http://www.seobook.com Learn the types of links that help you rank better and help you make sales.


Google's Matt Cutts on Brands

Video highlighting how brands play a role in the SEO and search engine marketing game. Brand advertisers dominate Google AdWords.