Using Customer Data for Informed Marketing Decisions

by Kaan Turnali
In my previous post, I discussed the vital role that data plays in marketing. In this post, I want to expand on why more data doesn’t necessarily guarantee insight or better-informed marketing decisions. Just capturing and storing data will not get us far. Disconnected and fragmented data can’t paint a complete picture of the 360-degree customer profile or the end-to-end custo ...Read the full article