What Do Marketers Really Think About Social Media?

by Jim Dougherty
One of the biggest challenges for digital marketers is how to quickly make sense of the changing digital landscape and allocate resources accordingly. Two years ago marketers might have been able to reach 10 or 20 times the number of fans through an organic Facebook post as they can today. Now marketers have to qualify the medium and audience, then allocate dollars accordingly.Read the full article

Demand Success 2013: Highlights!

See what all the fuss is about - check out highlights from last year's Demand Success 2013, Vocus' premier marketing and PR conference in Washington, D.C. Register today for Demand Success 2014 here: http://www.vocus.com/conference/register/ Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Our integrated suites combine social marketing, search marketing, email marketing and publicity into a comprehensive solution that help businesses attract, engage and retain customers.