What Should My Cost Per Lead Be?

by Jamie Hallitt
I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that. Indeed, the industry you operate within will have an impact on the amount you should expect to pay for a new business lead; ...Read the full article