7 Things I Wish Execs Knew About Link Building

by Erin Everhart
Whether it's your CMO, your client or your client's boss, we've all worked with someone who just doesn't quite get search. And that's OK. We can't expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it's a daunting task to take on, and Google isn't exactly making it any easier on us.Read the full article