How to Create a Winning Social Media Strategy with Carrie Kerpen of Likeable Media

by Mark Traphagen
How do you build a winning social media strategy? Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview.Read the full article

How would you run your own online marketing company?

Daniel from Thailand asks: "Hi Matt! If you would open your own Digital Marketing/SEM/SEO company, what would you do different from the other thousand companies out there?" This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from webmasters. We're not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum:

Building a Winning Social Media Strategy

Carrie Kerpen and Eric Enge discuss industry success stories, the lessons you can draw from them, and how to apply it to your own business.