How Vogue is monetizing its Instagram account

by John Mcdermott
Those in the market for a new scarf — or, for that matter, those who prefer to wear scarves as belts — can now save themselves a trip to the store and buy the Steven Alan item featured below directly from a Vogue Instagram post. Vogue, arguably the most iconic name in fashion publishing, has found a way to monetize that name on Instagram. The venerated title’s Instagram feed is now shoppable.Read the full article