Mobile Is Dominating The Consumer Purchase Decision Process, According To New Study

by Matt Southern
According to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, mobile is now dominating the consumer purchase decision process. But what’s surprising is that nearly two-thirds of mobile-driven purchases happen offline. The study shows that mobile has now eclipsed desktop as a research tool.Read the full article

Staying On Top of Your PPC Game: An Interview with David Szetela

John Rampton interviews David Szetela from FMB Media at SMX in San Jose, California.