Persona Definition: 10 Essential Marketing Persona Attributes

by Heidi Cohen
What Every Marketer Needs To Know In Latin, persona is defined as an actor’s mask. As such, it’s associated with characters in a drama. Expanded more broadly to writing, a persona is a character representing the thoughts of a specific person. This person acts as the writer’s mouthpiece, emphasizing the person’s subjective qualities and expresses the writer’s ideas, beliefs and voices.Read the full article