Study: Business Executives Turn To Email Newsletters First For Their News

by Martin Beck
Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don't neglect old-school tactics. That's the main lesson to be learned from a recent study that found that executives use email newsletters — remember those? — as their primary source for news. Sixty percent said newsletters were one of the first three news sources they check every day.Read the full article