Study: More Than 30 Percent Of Consumers “Mobile Only”

by Greg Sterling
According to the new "Mobile Path to Purchase Study" from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents believe mobile is the "most important resource" in their purchase decision-making. More than a third said they only used mobile exclusively.Read the full article