Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks

by Ginny Marvin
Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making. The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make a purchase. Up to now, bidding was based on click predictions.Read the full article