How to Increase Customer Revenue While Decreasing Churn

by Sean Work
As a SaaS company grows, so does the potential for its subscriber base to be damaged by churn. Even if a company manages to keep the churn rate at a stable 2%, the larger the subscriber base, the more damaging a steady 2% churn rate becomes. (SaaS churn refers to the rate at which SaaS customers cancel their recurring service subscriptions.Read the full article