Is The Opposite Of A Viewable Display Ad…‘Unviewable’?

by Rob Rasko
Out-of-view ads are the black sheep of the ad-tech industry. Long considered wasteful, inefficient, and ineffective, they have been relegated to the flotsam and jetsam on the water's edge of advertising. But does that have to be an accepted "meme"? Maybe not. Every toddler learns absolutes: the opposite of up is down, and the opposite of more is less. And so on.Read the full article