The Perfect News Release Angle Is Trending Now

by Susan Payton
If your PR strategy involves putting out one or more press releases a month, it can be a challenge to consistently come up with innovative and engaging news topics. Above all, your press release topic should be newsworthy and something readers want to click. One strategy is to find a breaking news story — local or national — and find a tie to it. Here’s an example.Read the full article

Demand Success 2013: Highlights!

See what all the fuss is about - check out highlights from last year's Demand Success 2013, Vocus' premier marketing and PR conference in Washington, D.C. Register today for Demand Success 2014 here: Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Our integrated suites combine social marketing, search marketing, email marketing and publicity into a comprehensive solution that help businesses attract, engage and retain customers.