Vine campaigns show how often smoking kills

by Lucia Moses
Smoking-cessation messages often come off as trite, preachy or gruesome. It’s something everyone needs to hear — but no one wants to. To drive home an old message for Quit, an anti-smoking charity, M&C Saatchi Sydney turned to a new ad platform: Vine. Saatchi used Vine’s 6-second, looping video format to create three videos that it distributed as part of a pro bono campaig ...Read the full article