Case Study: Auto brand, SPMD SocialCode beat Facebook ad CPA benchmark by 27 percent

by Justin Lafferty
Facebook is proving that it can generate sales leads. A new case study released by Facebook Strategic Preferred Marketing Developer SocialCode shows that an auto brand working with SocialCode was able to use Facebook ads to beat CPA benchmarks by 27 percent. The auto brand wanted to test Facebook’s effectiveness as a direct response channel, seeing how it can deliver a lower ...Read the full article