Kenshoo Brings Search Intent To Social Retargeting On Facebook

by Ginny Marvin
Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo's new Intent-Driven Audiences match clicks on search ads to audiences in Facebook. Kenshoo developed the solution with Facebook to allow advertisers to target users who clicked their ads on search engines like Google, Yahoo and Bing when they browse Facebook.Read the full article