Listerine wants to be your go-to World Cup news source

by John Mcdermott
The World Cup will almost certainly become the largest, most well-covered sporting event of the year when play kicks off later this month, with media companies the world over relaying tournament results to futbol fans in their respective home countries. But the marketing team at Listerine thinks that it can add to that coverage with a real-time marketing campaign.Read the full article

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