No SEO, No Paid Search – So What the Heck IS eBay’s Search Strategy?

by Larry Kim
eBay has just released the final version of a study claiming that paid search ads have “no measurable benefit.” This is not really new news; we heard about the preliminary results last year, and pretty much everyone in search marketing had a good hearty laugh – because eBay has long been known for its embarrassingly crappy ad strategy.Read the full article