Private Sharing May Present New Challenges to Marketers

by Michael Levanduski
A recent story published by Digiday about the popularity of the ‘WhatsApp’ sharing button on websites, and specifically on USA Today’s FTW sports site, is causing some concern for marketers. The WhatsUp app, which was purchased by Facebook earlier this year, is a private messenger app that allows its 500 million users to send and receive messages quickly and easily.Read the full article