Rakuten Marketing Acquires Attribution Company, DC Storm

by Shawn Collins
Rakuten Marketing, which includes Rakuten LinkShare, has acquired DC Storm, a UK-based attribution company. This should be useful for advertisers, because they can see how all of their marketing channels are performing, and figure out where best to spend their time and money. I’d like to think this will result in more love for affiliate marketing, as the results of content a ...Read the full article