Should publishers tweet their native ads?

by Lucia Moses
Native advertising presents a Catch 22 for publishers. The more the ad resembles the editorial that surrounds it, the more effective it’s likely to be — but also the more potentially confusing to readers. In one study, more than half of respondents didn’t know what “sponsored” meant. That dilemma is all the more amplified on social channels, which are becoming ever more import ...Read the full article