Study: Don’t Send All Posts to All Platforms

by Michael Levanduski
When it comes to social media marketing, many people make the mistake of simply posting the exact same things on all their accounts. According to a new study from 140 Proof and IPG Media Lab, however, this can really limit the effectiveness of a marketing campaign. The study found what many people may have naturally assumed, that people use each social media site for different things.Read the full article