Trust Vs. Bribes And The Consumer Privacy Paradox

by Greg Sterling
Survey after survey shows that consumers are wary of marketers and concerned about tracking and privacy. However, they also want more personalization, relevant ads and are happy to divulge personal information when they get something in return. Is this a contradiction, a paradox? It's really the difference between being confronted with the idea of "tracking" or targeting in the abstract vs.Read the full article