A Valuable Marketing Lesson from Scotland’s Biggest Vote in 300 Years

by Scott Martin
On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The question… do you want to remain a part of the United Kingdom? That’s right, this September, Scottish voters will decide if they want to be a totally independent nation. Big decision. With a simple “yes or no” choice, there are two camps, each running their own marketing campaigns to p ...Read the full article

Tartan Army Paris March

Scotland's travelling hordes march from the Eiffel Tower to the stadium.