Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 3

by Shari Thurow
One of the joys of measuring usability on websites is being able to continually improve the user experience. During usability testing, I often observe the effect of improved interfaces first hand. Additionally, I commonly observe a shift in perception. Before usability testing, many users believe they are at fault, the ones who are making mistakes.Read the full article