Digital Marketing Takes the Lead

by Katherine Verhoeven
The 2014 FIFA World Cup is more digital than ever before. The start of the FIFA World Cup is less than a week away and that means brands across the world are making the most of the building hype. We all know how it goes when football fever starts to heat up. Within what feels like the space of a few days, our televisions become inundated with adverts promoting the latest sneake ...Read the full article

Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more

In this game of winner stays, every touch of the ball proves that football will always belong to those who Risk Everything, even when it matters the most. Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard. Show us your game with #RiskEverything -- tag your best football moments for a chance to be featured in a Nike highlight reel. http://www.nike.com/riskeverything