Facebook launches video ad call-to-action button and enhanced targeting

by Cynthia Boris
Facebook is ramping up the delivery of video advertising with two new tools and a tweak. First, when an advertisers sets up a video ad in the ads Create Tool, Power Editor, and/or API, they’ll have the option of choosing “video views” as a campaign objective. This option is a signal to the backend to show the video to Facebook users who are “mostly likely” to view the video, t ...Read the full article