Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade

by Martin Beck
Gatorade's social media newsjacking attempt backfired last night when it taunted — and later apologized to — an ailing LeBron James during the first game of the NBA Finals. James, the Miami Heat star, had left the game in the second half suffering from severe leg cramps. The air conditioning had failed in the San Antonio arena and the temperature hit nearly 90.Read the full article


  • Actually, LeBron James Was Drinking Gatorade Last Night

    deadspin.com - 1 readers - Brand fights are the worst of all fights, Gatorade's sustained trolling of LeBron James's cramps due to a supposed lack of proper hydration lacked some pretty key context: James had been drinking Gatorade all night.