Gatorade trolls Lebron James during NBA Finals

by John Mcdermott
When Miami Heat forward Lebron James was forced to leave the court last night at the end of game one of the NBA Finals due to a leg cramp, it predictably elicited a chorus of jeers from diehard Lebron haters. Gatorade, meanwhile, saw it as a time to extoll the hydrating virtues of its product. One man’s misfortune is another’s real-time marketing opportunity, apparently.Read the full article