Highly Targeted Push Messages 293 Percent More Effective — Study

by Greg Sterling
Mobile push messaging platform Urban Airship released its latest "Good Push Index" study. It found that an average of 62 percent of mobile users share their location with apps that request it. This leads Urban Airship to assert that privacy advocates' fears about location may be overstated. As I wrote earlier today, about the Forrester survey on consumer trust and privacy, pe ...Read the full article