How Chobani failed with the #howmatters hashtag

by Curtis Silver
You know that queasy feeling you get when you look at a yogurt in the back of the fridge with an expiration that pre-dates the previous World Cup? That’s precisely the feeling many consumers are feeling right now for Chobani, one of leading yogurt brands. After experiencing their first ever recall last year, the brand, which is normally quite clever in its social media approac ...Read the full article


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