Marketing Day: Gatorade LeBron James Tweets, CIA On Twitter & Facebook Goes Down?

by Barry Schwartz
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gatorade Apologizes For Tweets That Mocked A Cramping LeBron James For Drinking Powerade Gatorade's social media newsjacking attempt backfired last night when it taunted — and later apologized to — an ailing LeBron James duri ...Read the full article