Pricing Strategies Worth Testing

by Joshua Meehan
It’s no secret that price is one of the biggest factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge. Price rooms too low and you’re missing out on revenue, price rooms too high and your potential guests might walk to a competitor.Read the full article

Dan Ariely-Pricing the Economist

A snippet from Dan Ariel's TED talk. This is a great illustration on the psychological effects of options pricing.