The one chart you need to understand what’s going on in ad tech

by Brian Morrissey
Programmatic advertising is an industry that’s growing fast — but also confuses the hell out of people. (This is why Digiday is having a WTF Programmatic Advertising event in July.) None of that, of course, stops people from talking about it endlessly, while publishers struggle to make ends meet in an era of plummeting ad prices. This state of ...Read the full article