Local Marketing with Pay-Per-Call

by Pace Lattin
Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the second of two parts, discover how pay-per-call fits into the localized marketing landscape, how regions can be targeted to improve a national campaign, and how being ...Read the full article

Pay-Per-Call with Mike Williams of RingPartner

Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the second of two parts, discover how pay-per-call fits into the localized marketing landscape, how regions can be targeted to improve a national campaign, and how being mobile allows more potential in performance marketing. Also find out where the absolute best place is to publish ads as an affiliate marketer of pay-per-call campaigns, what kind of expansion Mike recommends for publishers, and how you can benefit from ring pools and pixel tracking.