Why Content Marketers Need to Quit Reinventing the Wheel

by Jay Baer
This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please subscribe to my YouTube channel.Read the full article

Why content marketers need to quit reinventing the wheel

In this short video with Cision Canada, Jay Baer explains why content marketing needs to be atomized - take one big idea and turn it into several smaller ideas, spreading your content to more people, in more places. Visit http://www.convinceandconvert.com for more content marketing advice, and subscribe to the Content Marketing Explained playlist for more in this series: http://buff.ly/1lTkCTU