Attribution: What’s available in GA and which should you use?

by Louis Venter
One of the most difficult questions to answer is “Where should I move my budget to get maximum return?” Typically, this results in a scurry off to analytics to pull out the top revenue earners. This can also result in a very lopsided view though, without a proper look at the attribution mix. This is because Google’s default is last click which gives you a very skewed outlook o ...Read the full article